Lee Martin
Netmaker
Playing the Internet in your favorite band for two decades. Previously Silva Artist Management, SoundCloud, and Songkick. Currently freelancing and building Turn, Vinyl Mockup, Eyedropper, Mock, and Listening Party. I write a lot about my process on this site, Medium, and DEV and hack in public on CodePen. I also publish a newsletter called Netmaker and distribute it on LinkedIn and Substack.
Read The Latest Netmaker Newsletter: How I Attempt to Prevent Fans from Crashing Music Activations
Read The Latest Netmaker Newsletter: How I Attempt to Prevent Fans from Crashing Music Activations
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Latest projects
Cosmic Selector
Lord Huron
Lord Huron fans are invited to play clips of their new album on a virtual jukebox but only if they found an NFC powered coin in the real world.
Dopamine Vision
Lil Tecca
Lil Tecca fans are invited to experience the tracklist of his new album while increasing their dopamine levels by experiencing an optical illusion.
Love Locks
TXT
TXT fans are invited to add a lock, with custom combination and secret message, to a love lock wall in support of their new single "Love Language."
Echo Phone
Jin
In exchange for signing up to the newsletter, Jin fans can unlock a retro rotary phone interface and attempt to dial a secret code which reveals details from his upcoming album, Echo.
Kountry Kousins
Smino
Is Bun B your 3rd kousin on your Mom's side? Find out who your Kountry Kousins are by answering a few questions.
Dice Roller
We Came As Romans
Does bad luck come easy? Roll the dice to hear a clip from a new We Came As Romans song but the duration of the clip is determined by your roll.
fABLE sPACEs
Bon Iver
Bon Iver fans were invited to hear his new album SABLE, fABLE early if they were willing to visit a suggested location or a nearby park between the local hours of 4:00-7:00 PM.
YT$Q$ Missions
FloyyMenor
A Mapbox powered music YouTube video rollout visual which envisions new content as a series of global missions and counts down to each premiere using a flight tracking path.
Club Shy World
Shygirl
Shygirl hosts an electrifying international Club Shy takeover to celebrate the release of her upcoming EP, Club Shy Room 2 with parties in Melbourne, Bangkok, Miami, Tokyo, São Paulo, Mexico City and London.
Tattoo Shop
The Black Keys
The Black Keys invite their fans to the Lonely Boys & Girl Tattoo Shop to prove their loyalty by getting a tattoo of the band's new artwork. Are you ready for some ink?
Eyedropper
Self
A daily photo game to capture a drop of color from your world. You are scored on accuracy and time but don't forget style.
Counterpart
Bon Iver
An ongoing fan submission project which invites Bon Iver fans to submit photos, videos, and audio in response to intentionally written prompts. If a song is a vessel, who else might fill it?
Ampersand
Bastille
A hub of interesting links, writings, and videos which allows Bastille fans to explore the themes and stories around the tracks of "&."
Countdown
Linkin Park
A cryptic 100 hour countdown clock streamed on YouTube which counted down to 00:00:00, glitched, and started counting up again. It's only a matter of time...
Whirlwind Weather Vane
Lainey Wilson
Let your wind decide which track off Lainey Wilson's new album, Whirlwind, you should listen to on Spotify and Apple Music.
Obsession Detector
Morgan Wade
Morgan Wade invites her fans to check how obsessed with her music they are by sharing access to their Spotify listening history.
Elsewhere Searcher
Blood Incantation
A found app originally developed by the Stargate Research Society, ported to the web to encourage Blood Incantation fans to search for sonic signals in deep space.
Turn
Self
The latest iteration of my app Turn which turns audio into videos you can share on Instagram, TikTok, Snapchat, Twitter, YouTube, and more.
Find My Love
Ambré
A web based recreation of Apple's "Find My" iOS app in support of Ambré's new cover "Lost Without U." Fans are encouraged to find her lost loves.
Deep Cuts
Linkin Park
A Spotify app which determines how deep a Linkin Park fan's listening goes by analyzing their listening history for more obscure tracks from the catalog.
Dark Matter Observer
Pearl Jam
Pearl Jam fans are invited to experience unreleased music for the first time by observing a temporary black hole event in their sky.
So Long Clock
Armin van Buuren
A post pre-save countdown clock which ticks down to the release of "What Took You So Long" and reveals an audio preview of the track based on the elapsed time of the clock.
Affirmations
Ayra Starr
Ayra Starr fans are invited to visit this AR web app daily to read a new affirmation in their sky and then share a video of it.
Gangsta Photo
Free Nationals
An AI powered photo generator for Free Nationals in support of their new song "Gangsta which allows you to see a young hip version of yourself.
Heroes Camera
Self
An unofficial AI powered camera which allows you to become the cover of David Bowie's 12th studio album, "Heroes." Be a hero, just for one day.
Magic 8-Ball
Fall Out Boy
An app which allows fans to ask a Magic 8-Ball all of their Yes or No questions. In addition to producing a shareable video, the app also has secret questions with secret answers. Ask and you shall receive.
Scientists & Engineers
Killer Mike
In support of Grammy nominated track, "Scientists & Engineers," Killer Mike fans are encouraged to record a short audio memory from 2023 to have it live forever in the sky.
Wish Star Finder
Disney
A web AR app which allows users to discover new content from Disney's latest film Wish by searching for wishing stars in their sky. Then, they can make a wish of their own and share it.
Element of The Ether
Greta Van Fleet
This app allows Greta Van Fleet fans to discover which element of The Ether they are based on their Spotify listening history and optionally claim the result as a medallion on their Electric Tomb wallet.
Symptom Library
Shinedown
Shinedown fans are invited to contribute short stories from their life to be included in a library which proves the things we face are all just "A Symptom of Being Human."
Secular Haze
Ghost
A clock ticks backwards and a series of black candles appear over the period of several days, each emitting an audio stem of "Secular Haze" until the entire track is revealed.
Into The Above
Code Orange
Open the door to explore the struggle and collapse of perception and reality in the form of dynamic collages and prepare yourself for new Code Orange.
Graffiti Wall
Zayn
A post presave experience for Zayn which allows fans to spray paint on a graffiti wall and encourage their friends to collaborate (and presave) by adding their own art.
Greetings from Stick Season
Noah Kahan
Discover which song from the Stick Season deluxe edition closely matches your listening history and receive an actual postcard inspired by the track.
Gag Order
Kesha
In support of her new album GAG ORDER, Kesha invites her fans to "EAT THE ACID" in this web based AR selfie experience which produces a visual that is more stripped, raw, honest, brutal, and depressing.
Waffle House
Jonas Brothers
A Spotify app which turns a fan's listening history into a diner themed receipt in support of the Jonas Brother's latest hit, "Waffle House."
Proof of Life
Joy Oladokun
Nurture a virtual cactus plant by streaming Joy Oladokun’s music on Spotify. A daily ritual for fans to show their support for an artist.
Intellectual Property
Waterparks
An app which allows Waterpark's fans to summon a plague of frogs upon the web and tune into an unreleased audio clip from the new album by tweeting the album hashtag
Mate In One
Daniel Caesar
Are you ready to make a move? Daniel Caesar fans are invited to play a daily "mate in one" chess puzzle to unlock content from his upcoming album *Never Enough*.
Queen of Me
Shania Twain
Shania Twain is the Queen of Country Pop but what are you the Queen of? This app declares any Spotify user the Queen of whatever genre they stream most.
Internet Crush
Jeremy Zucker
In support of Jeremy's new single "internet crush," we created a Spotify app which allowed users to create a Valentine's inspired mixtape for their special someone.
Sound Swatches
Shania Twain
A soundboard of some of Shania's famous sound clips. Each sound appears as a fabric swatches from the associated iconic look.
Heroes Signal
Metro Boomin
An Instagram filter which allows Metro Boomin fans to shine the heroes signal over their city or onto buildings in their vicinity.
Trace Local
Climate Trace
A design prototype for Climate Trace envisioning an app that allows users to find out which CO2 emitters are near them and their associated emissions data.
Confess Your Streams
Kim Petras
A web app that allows fans to confess how often they've been streaming Kim Petras by allowing access to their recent Spotify listening history. Depending on their devotion, they are provided a penance.
Heroes & Villains Tracklist
Metro Boomin
A Twitter powered tracklist unlock activation which required Metro Boomin fans to tweet together in order to burn through paper coverings and reveal the titles and features from his new album, Heroes & Villains.
Salvation Hotline
Kim Petras
A "Salvation Hotline" built to support Kim Petras' single "If Jesus Was A Rockstar." Callers hear a personal message and clip of the new track. In addition, they are served a shareable testimonial via mms. All saved souls are counted on a companion web app.
Let's Go Cowboy Hats
Shania Twain
An AR filter celebrating the 25th anniversary of "Come On Over" consisting of several different wearable cowboy hats featuring the looks and iconic sounds of Shania's past and present.
Stick Season
Noah Kahan
A web app which invites fans to share what Stick Season is like in their hometown by pinning a post from TikTok and Instagram to a shared globe.
Lost Captions
Vory
A web app which provides Vory's fans with captions for their social media posts based on lyrics from his new album Lost Souls. Just choose your mood, find the caption, and click to copy.
Hell Is In Your Camera
Senses Fail
A Spotify powered web camera which allows fans to capture photos and videos with the Senses Fail aesthetic while streaming songs from the new album.
Which Era Suits You?
Paul McCartney
An Instagram and TikTok filter celebrating Paul's 80th birthday. The filter utilizes colors and imagery from his archives to playfully answer which era of his solo career suits you the best.
Planet Zero Observer
Shinedown
A web ar app which plots "Planet Zero" from the album imagery on an orbit around the earth. Fans can take photos of it when it is visible and unlock other secrets by pointing their device at the sky.
3000 Degreez
Ambré
Watch a preview of Ambré's new ep 3000° but the amount of access you get is connected to your local temperature.
Planet Zero Decoder
Shinedown
Leading up to the release of Shinedown's new album Planet Zero, we invite fans to generate messages with the record's custom designed alphabet.
Your Other Life
Lord Huron
An interactive music video which allows you to slide seamlessly between the dimensions of two kindred tracks: "Your Other Life" and "Ton Autre Vie."
Dance Fever Reading
Florence and The Machine
Which song from Dance Fever has chosen you? Connect your Spotify and let the cards read you by analyzing your listening history. The song always knows.
Twilight Receiver
Jack White
Hear unreleased songs from Jack White's new record *Fear of The Dawn* by waking up at dawn and facing it with this app.
Life Cutter
Papa Roach
To celebrate the 22nd anniversary of "Last Resort," we invited fans to tweet a photo of themselves and watch it be "cut into pieces" live on Twitter.
Earthling Contact
Eddie Vedder
Earthlings are invited to record a short anonymous message which is then launched into a virtual orbit around the earth. Fans may then go outside to explore and hear the messages currently orbiting over their location.
Small World Wonders
Metronomy
Fans are invited to discover the "Eight Wonders of Metronomy's Small World" by connecting with their Spotify account so we may determine how often they've been streaming the *Small World* Spotify playlist.
An experimental web3 camera dapp which allows you to capture and mint photos on the Polygon blockchain.
A Web AR camera app which grants Deadmau5 Head5 owners the ability to capture themselves wearing their NFT.
Spiral Vision
Rezz
Fans of Rezz are invited to unlock clips from her new record *Spiral* by making a series gestures with their eyes.
Times Square Takeover
Des Rocs
A simulated takeover of the famous NASDAQ MarketSite video display in Times Square complete with realtime Twitter hashtag marquee.
Voyeurist
Underoath
Listen to a new song off Underoath's record *Voyeurist* if you allow yourself to be watched, while you watch others.
Faith Scratch Cards
Pop Smoke
A unique track list reveal for Pop Smoke which utilized digital scratch-off cards and required fans to literally scratch their way to the song titles.
Megabear
Me Rex
A web app audio player for Me Rex's 52 track album *Megabear* which can be shuffled into 8.06e+67 different seamless arrangements.
Tweet Controlled Player
Waterparks
A web app audio player which premiered a snippet of a track from Waterpark's new album but with a catch: the volume was controlled by the velocity of #GreatestHits tweets and it lowered itself automatically.
Long Lost Seance
Lord Huron
We invited Lord Huron fans to participate in an online seance, reciting a provided incantation together, to unlock new content from their new record *Long Lost*.
YouTube Listening Party
Girl In Red
A YouTube powered listening party for Girl In Red's record *If I Could Make It Go Quiet* which included a chat and heatmap.
Journey to Garden's Gate
Greta Van Fleet
A web app which encourages streaming of the Greta Van Fleet catalog ahead of the new album's release by detecting how often the band appears in a fans's top recently streamed tracks on Spotify.
A web app which celebrates the 5th anniversary of Caamp by inviting fans to generate a curated walking playlist.
Rejection Hotline
Peach PRC
A Twilio powered "Rejection Hotline" built to support Peach PRC's single "JOSH." Unsuspecting callers to the hotline would hear a random rejection message from the artist followed by a sms to a web app which included a counter of all rejections.
Boost Your Serotonin
Girl In Red
A web app which detects how often a user has been streaming Girl In Red and rewards them with a personalized selfie reflective of their commitment.
Times Song Identifier
SG Lewis
Which song off SG Lewis' debut album *times* suites you best? This app analyzes your Spotify listening history to tell you.
Bitter Pills Puzzle
Evanescence
We developed an audio powered 8 puzzle to tease the release of Evanescence's new single "Better Without You."
Finding Paradise
Meduza
A web app in support of MEDUZA's hit single "Paradise" which allows users to calculate the distance between them and a place they deem paradise.
Shame Shame Filter
Foo Fighters
An Instagram filter for Foo Fighters new single "Shame Shame" which they performed on SNL.
As Long As You Are Listening
Future Islands
A global album premiere for Future Islands "As Long As You Are" which required fans to meet a certain threshold of visits in their region to unlock the stream.
Faith Detector
Hurts
A web app which can detect a fan's loyalty to Hurts by examining their top recently streamed tracks on Spotify. A leaderboard and image generator was included to encourage competition.
Stress Test
iDKHow
A Spotify and Apple Music powered test which allows users to gauge their stress level while streaming the band’s new single "Leave Me Alone."
Shoot For The Stars
Pop Smoke
An interactive tracklist reveal for Pop Smoke's posthumous debut album *Shoot for the Stars, Aim for the Moon*. Fans literally pointed their device at the stars to reveal song titles.
Shelter In Space
Khruangbin
A pandemic friendly web app. Generate a Khruangbin curated playlist for any of your #StayHome activities.
Kaya Radio
Bob Marley
Inspired by 24 hour YouTube radio stations, we sought to create our own spin on the YouTube radio format and incorporate albums, music videos, docu-series, and content from the whole Marley family.
Hey There Nostalgia
Plain White T's
A 2000s inspired playlist generator for the Plain White T's in celebration of their hit single "Hey There Delilah."
Vignette Personalizer
Field Notes
A companion app for the Field Notes "Vignette" Edition which prepares photos for printing so they fit perfectly into the new memobook design.
What Do The Dead Men Say?
Trivium
Users could visit a web app or dial the phone number to record a message which was then distorted, played back, and visualized on the YouTube live stream.
DisneyHits Filter
Disney Music
An Instagram randomizer filter developed for Disney Music which allows users to discover which Disney hit they are.
Hidden Meanings
Hinds
Uncover the meanings behind Hind's new album *The Prettiest Curse* on a Highlights inspired interface.
Superstar Filter
Caroline Rose
An Instagram filter recreation of the over-the-top makeup and fake plastic feel of the artwork for Caroline Rose's new record *Superstar*.
White Ladder Mosaic
David Gray
A Contentful powered photo mosaic celebrating the 20th anniversary of David Gray's *White Ladder* filled with testimonials from fans and artists.
Jingle Bells Filter
Frank Sinatra
An Instagram filter for Frank Sinatra which is inspired by the new animated video of Frank's 1957 rendition of "Jingle Bells."
Snow Globe Radio
Universal
This holiday season we present the incredible shake up of your favorite Christmas tunes all in one place. Snow Globe Radio, One Half Radio & One Half Snow Globe.
Monster A/B Player
R.E.M.
In celebration of the 25th anniversary of R.E.M. *Monster*, we developed an A/B player which allowed you to listen to the differences between the original and remix albums.
Sweet Child Countdown
Guns N' Roses
A "realtime" YouTube counter which counted to the moment when "Sweet Child O' Mine" by Guns N' Roses hit 1 billion views.
A Spotify and Apple Music playlist generator which turns your local weather into a personalized playlist consisting of tracks curated by Tycho.
Sadboi Detector
Illenium
A Spotify web app that can detect how sad you currently are based on the valence level of your top recently streamed tracks.
We Are Not Your Kind
Slipknot
A custom Spotify and Apple Music album player combined with a live dynamic YouTube stream of Slipknot fan photos and locations in support of their new record *We Are Not Your Kind*.
Space Oddity
David Bowie
In celebration of the 50th anniversary of David Bowie *Space Oddity* and the Apollo 11 mission to the moon, we launched a web app which unlocks a new mix of "Space Oddity" if you go outside and take a photo of the moon.
The Violence Reveal
Asking Alexandria
A Contentful powered music video teaser which slowly revealed clips from the new Asking Alexandria track "The Violence."
Pic Your Rick
Denzel Curry
A Father's Day meme generator which uses the album artwork of Denzel Curry's *Ricky* which includes a photo of his own father.
Ashes of the Wake Player
Lamb of God
A simple album page which allowed fans to explore the artwork, read through the lyrics, dive into the credits, and most importantly: stream the full music in a legal manner.
Shield Generator
Amon Amarth
Am image generator developed in support of Amon Amarth's *Berkerer* release which allows fans to generate a shield which includes the names of three friends they would go into battle with.
Apple Music Playlist Generator
Billie Eilish
A web app which allows fans of Billie Eilish to build a custom Apple Music playlist and join her mailing list.
Destin
Ninho
Using Mapbox and geolocation, we invited Ninho fans to create a GPS drawing of his "NI" logo in the streets of Paris. Those fans who participated won special release day prizing.
Motown Today
Motown
Celebrating the 60th anniversary of Motown Records, we developed a web app and alexa skill that shares daily historical moments from Motown's past.
New Western Map
Mapbox
I worked with Mapbox to recreate the world map in the style of Red Dead Redemption 2 using their Mapbox Studio product.
Setlist to Playlist
Chris Cornell
In celebration of Chris Cornell's life, find the setlist from shows of his you attended and create a playlist in your Spotify or Apple Music library.
This Time of Year
Ra Ra Riot
An Instagram powered end of the year wrap video creator for Ra Ra Riot featuring their perfectly fitting new track "This Time of Year."
Rewind
Foo Fighters
An experimental project sponsored by Intel and Dataclay which used Foo Fighters live music data to create a scalable Instagram Stories series.
Taki Taki Image Generator
DJ Snake
An image generator for DJ Snake's massive hit "Taki Taki" which allowed users to create a version of the cover with their own name and the names of their friends.
White Rose March
Greta Van Fleet
A web app powered by Mapbox and Foursquare which leads Greta Van Fleet fans to a nearby park to listen to unreleased music. Once fans arrived, they were encouraged to take a photo and share it socially.
A Quiet Detector
Paramount Pictures
We live in a post apocalyptic future where creatures hunt by sound. Use this application to detect if your current environment is safe. Stay quiet stay safe. Developed for A Quiet Place.
Off-White Camera
Self
A web app camera which used IBM Watson's Visual Recognition service to identify objects and superimpose their names in "QUOTES" just like the Off-White brand does. RIP Virgil.
Play
Dave Grohl
A custom video player interface for Dave Grohl which allows users to choose between multiple different performances of the same 23 minute composition. All performed by Dave, of course.
Prayer to Unlock
Behemoth
A web app which required fans to recite a prayer in order to stream a clip from the new record. A simple test of a user’s allegiance to the act and their preachings.
Girls Like You Camera
Maroon 5
A web camera app built for Maroon 5's new single "Girls Like You" which allowed users to capture a photo of themselves in the style of the single's artwork.
Guns N' Roses FM
Guns N' Roses
A mysterious teaser app and worldwide poster campaign which provided several different paths a user could take which ultimately led to them sharing the news that a mega box set for the band was coming.
Follow The Emerald Star
Lord Huron
A web app which encouraged Lord Huron fans to visit one of several hand-picked locations around the world in order to hear a teaser of their new album *Vide Noir*.
AirKhruang
Khruangbin
A Spotify powered playlist generator which can generate a Khruangbin curated playlist for any flight. Simply enter the origin and destination airport codes.
Southern Gothic
Dan Tyminski
We invite Dan Tyminski fans to stream his new record *Southern Gothic* while peering into the eyes of other fans. For this project, we used Twilio Video to create an instant-on video conference which is distributed through a Three.js scene.
Sky Navigator
Foo Fighters
One part music video, one part constellation viewer. Dave wanted to build an app that had the band playing on a rooftop but the user's sky in the background. So, that's what we did.
I watched Prince perform "Purple Rain" in the rain at the Superbowl halftime show in 2007 and like many of you, I wondered, were there other times Prince performed "Purple Rain" and he caused it to rain on that day in that location and in what amounts? So I ran a report.
Klapp Klapp
Little Dragon
Yukimi from Little Dragon has something really important to tell you but she forgot your phone number. Enter it into this web app and you'll receive a call from the band and a chance to hear their new single "Klapp Klapp."
Religion Converter
Devil's Due
A Facebook activation for Fox's film Devil's Due which required viewers to convert their Facebook religion to Satanism in order to receive bonus content.
Close Your Eyes
Self
It's impossible to grab someone's attention online for more than a few moments and music consumption often occurs in parallel to other mundane tasks like checking emails and scrolling feeds. Close Your Eyes is a focused listening experience which exists in an otherwise unfocused world.
Free Your Mind
Cut Copy
Cut Copy invites fans to take a pilgrimage to one of several billboards around the world in order to hear their new single "Free Your Mind."
...Like Phonework
Queens of the Stone Age
A Twilio powered teaser experience which allows fans to receive a call from a Boneface illustrated character featured in the new album's visuals.
Papa For Pope
Ghost
SXSW was held at the same time as the Papal election so in order to grab people's attention in Austin we designed an iconic poster of Papa Emeritus with a url link which allowed fans to vote for him.
Foo Fighters Reserve
Foo Fighters
Foo Fighters created their own FOO money and shot it off using confetti cannons at Reading and Leeds. We then led them back to a website where they could mint themselves on the bill design.
The Keywork Clock
Coheed and Cambria
The Black Keys invite their fans to the Lonely Boys & Girl Tattoo Shop to prove their loyalty by getting a tattoo of the band's new artwork. Are you ready for some ink?
Foo Fighters FM
Foo Fighters
An FM radio tuner built for Foo Fighters during the Wasting Light album cycle to tease audio snippets and popup concerts. It was also filled with fake adverts voiced by Dave.
I promise I'll do better on your website.
Lee